The U.S. antidepressant market peaked at $12 billion in 2008, lost $2.6 billion due to expired patents during the following years and currently stands at $9.4 billion. Over the past five years, the market has been declining, on average, by (-4%) per year.
Currently, generics control over 40% of the market in terms of revenue and over 85% of the market in terms of prescriptions. Any change in price mix through adding a premium price markup for a growing brand could re-ignite growth in the market.
Branded pharmaceutical companies are increasingly pulling out the antidepressant market, despite widespread use of the medication, as patent expiry and new drug development failures make it unprofitable to remain in the market.
However, according to The Pharmaceutical Strategist, the market still holds promise for that innovative player that would manage to exact value out of the current dissatisfaction of treatment outcome experienced by both patients and physicians alike.
With its naturally fluctuating course, depression is a highly placebo-responsive condition. Mean placebo response rates in antidepressant clinical trials hover around the 35% level. Physician-patient relationship, socio-cultural background, the treatment situation set and setting and even the color and shape of the placebo pill are contributing factors to the placebo response.
A dependable brand name also evokes an inherent response in the depressed patient. With billions of dollars already invested in developing antidepressant brands over the past two decades, finding a way to measure such response and to reliably measure its true effect can offer some of those valuable brands a new lease on life.
The Pharmaceutical Strategist's Strategic Consulting Reports are short insightful quality documents targeted at product, brand, portfolio and marketing managers in the Pharmaceutical and Medical Biotechnology Industries.
Authored by: The Pharmaceutical Strategist
Published: September 2013
Number of Pages: #8
Table of Contents
1. U.S. Pharmaceutical Market
2. U.S. Anti-Depressant Market
3. Top Five U.S. Anti-Depressant Brands
4. Impact of Generic Competition on U.S. Antidepressant Market
5. U.S. Anti-Depressant Market Forecast
6. How Innovative Branding Could Re-Ignite Growth
List of Table & Figures
1. U.S. GDP & Population in Perspective
2. U.S. Ethical Pharmaceutical Market Revenue and Growth Trend (2007 – 2012)
3. U.S. Anti-Depressant Market Revenue and Growth Trend (2007 – 2012)
4. Top Five U.S. Anti-Depressant Brands Revenue and Growth Trend (2007 – 2012)
5. U.S. Anti-Depressant Market - Leading Brands Market Shares (2012)
6. U.S. Anti-depressant Market Forecast (2013 – 2018)
1. Eli Lilly
2. Forest Laboratories